It’s Our Planet Too Case Study

A group of children in the forest

It’s Our Planet Too is a social enterprise and educational brand on a mission to inspire children to love and care for our environment.

Founded by Kate, a mum of two in recognition that our children are growing up in a world facing very real challenges, yet are starting to take notice of our impact on the environment. We hope to empower them to become little eco heroes who seek to make a positive change for a greener future.

At It’s Our Planet Too, our vision is for every child to believe that they have the power to protect our planet. But this has to start with gently educating our children (and their families), so considering our environmental impact becomes a way of life and starts to dictate the choices that we all make.

Our website is a resource for children to learn about our planet, the effects that humans are having on it and to discover why some animals are struggling for survival. It has been supported by social media activity and has received some fantastic feedback from both environmental organisations and parents.

A recent social impact survey showed the positive impact we are having within our community; with 82% of respondents being inspired to make a small lifestyle change and specifically, 72% having spoken to their children about the environment as a result of seeing our messages. Over 80% of respondents felt that It’s Our Planet Too had made them more aware of environmental issues.

In late 2021, we launched a range of sustainably and ethically produced children’s products including organic tees, water bottles, bags and fact-filled notebooks that embrace our brand values and key messages and also allow us to give back. We are incredibly proud to support a fabulous charitable venture that is striving for the wildlife rangers working on the ground, protecting the animals that our children love. As a social venture, we pledge to give a minimum of 50% of our profits to good causes.

It’s Our Planet Too is a relatively new organisation, having been incorporated in 2020 yet have already achieved recognition in a number of areas. In early 2021, we were a successful applicant to the Santander Breakthrough Women Business Leaders programme and later on to the prestigious Cambridge Social Ventures incubator, part of the Cambridge Judge Business School. We finished 2021 as a member of Social Enterprise UK, we won Theo Paphitis’ small business Sunday in recognition of our work and started 2022 having been awarded a place on the #ialso list of inspiring business leaders and female founders.

We have some exciting plans for the coming months; we hope to grow our organisation to allow us to make a significant and continued donation to our charity partner, whilst working to improve climate literacy amongst our community and to weave sustainable practices into all that we do.

We are incredibly grateful to the Enjoolata foundation for their support over the past 12 months, their belief in our mission has been fundamental to our work and has underpinned all that we have accomplished so far.

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